We build
brands that connect;
online and off.

Woods is a brand-marketing firm based in Calgary, working globally.
We work with ambitious B2B business leaders to align brand strategy, positioning, identity and marketing to drive purposeful growth and measurable results.
Book a Meeting
Our Work
We start with objectives, backfill with strategy,
then build for results.
Services
Branding & Identity
Website & Digital
UI/UX & App Design
Marketing & Social Media
All Services
Big Wins
A logo for a cannabis company called NewLeaf Cannabis which was sold by $38M
Zero to $38M Acquisition
From concept to 37 stores and a $38M acquisition, Newleaf’s rapid rise was powered by a brand, strategy, and marketing system built for scale.
[  See the Case Study  ]
Cineplex VIP brings luxury to the big screen—recliners, in-seat service, cocktails, and reserved seating for a smarter, adults-only movie night.
Brand Roll-out of Cineplex VIP
Cineplex’s premium theatre brand expanded nationwide with a cohesive identity system designed to support consistent rollout across 35 locations.
[  See the Case Study  ]
Neobi turns ideas into products—research, UX, and build support that accelerate time-to-market and results.
300% Revenue Growth
Repositioning a data startup as an enterprise analytics platform, transforming the brand from a niche utility into the leading industry standard tool.
[  See the Case Study  ]
Feature Projects
All Projects
Alpha Honey
Luxury brand positioning and go-to-market strategy for a honey cultivator with a unique approach.
See the Project
Storigami
A UK‑based generative AI platform helping parents shape the content influencing their child’s world.
See the Project
Ironclad
Brand development to support one of Canada’s fastest‑growing civil infrastructure companies.
See the Project
Ways to work
with Woods.
See All
For B2B companies with long‑term goals who need an embedded marketing team working inside their business to lead strategy, execution, and management.
Explore
For established teams needing consistent creative, content, and campaign support to extend internal capacity and sustain momentum.
Explore
For organizations with clear goals, fixed budgets, and timelines that need an experienced team to lead and deliver from research to results.
Explore

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“They asked the right questions, challenged our assumptions, and gave us a strategy we actually use — not just a slide deck.”

John Zwierz CEO
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods provided us with the brand, prototypes, and strategic foundation to confidently enter our market and raise the capital needed to scale.”

Carey Copeling CEO
[ see the work ]

“Having Woods as a fractional marketing partner has been a game-changer. We get content, campaigns, and creativity that actually stays on brand.”

Nish Sampath CEO
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]
Jeff Woods
CEO & Creative Director
Dora Ladeiro
Design Director
Inês Braga
Senior Designer
Mafalda Fernandes
Communications Strategist
There are no tricks
or shortcuts;
just hard work and a good plan.
Learn More

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“They asked the right questions, challenged our assumptions, and gave us a strategy we actually use — not just a slide deck.”

John Zwierz CEO
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods provided us with the brand, prototypes, and strategic foundation to confidently enter our market and raise the capital needed to scale.”

Carey Copeling CEO
[ see the work ]

“Having Woods as a fractional marketing partner has been a game-changer. We get content, campaigns, and creativity that actually stays on brand.”

Nish Sampath CEO
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]

“Woods did an incredible job and far exceeded my expectations, both with the end result and the process of getting there. Very happy customer. ”

Stephen Herman, Managing Partner
[ see the work ]
Volker Stevin delivers end-to-end infrastructure—earthworks, paving, structures, and rehabilitation—with a proven safety record and reliable timelines.Cineplex VIP brings luxury to the big screen—recliners, in-seat service, cocktails, and reserved seating for a smarter, adults-only movie night.Brookfield Residential is a North American homebuilder and land developer creating master-planned communities and thoughtfully designed homes.Alpha Honey is a premium honey brand offering raw varietals and bee-based goods made with responsible beekeeping and minimal processing.Aramark is a service partner for food, facilities, and uniforms—serving workplaces, campuses, hospitals, and stadiums.Neobi partners with teams to research, design, and develop apps and platforms—turning complex ideas into scalable products.Ironclad Earthworks is a civil contractor delivering excavation, site prep, underground utilities, and paving for commercial and municipal projects.IG Wealth Management is a Canadian financial planning firm providing personalized plans, investments, insurance, tax and retirement advice.Made by Marcus is a Canadian ice cream shop crafting small-batch scoops, soft serve, and pints from real ingredients and seasonal, inventive flavors.Diamond Willow Advisory packages deals, runs lender competitions, and guides underwriting to close commercial debt efficiently.HomeLink is a global home exchange community where members swap homes for holidays—safe, affordable travel since 1953.Virtuo is a home concierge that coordinates your move—utilities, movers, address updates, and setup—so you can settle in stress-free.Storigami is an AI-powered kids’ streaming platform that makes personalized, safe animated episodes where your child is the star.Switch Advisory is a fractional CEO & growth partner that clarifies strategy, tightens operations, and drives results for founder-led teams.Script Pharmacy is a Calgary compounding pharmacy offering customized meds, free local delivery, and one-on-one pharmacist care.Cineplex VIP is an adults-only cinema experience with recliner seats, in-seat food and cocktails, licensed lounges, and easy reserved seating.Short.io is a branded link shortener—use your own domain, track clicks, route by geo/device, and manage links with API + teams.
Behind the Results
Our work is exceptional
because good work gets noticed, but great work gets felt.
Our approach is strategic
because tactics without strategy are nothing but noise.
Our process is collaborative
because you’ve done the hard work, and we just tell your story.
Our results are measurable
because proof is more powerful than promise.
We blend the power of strategy, design, and performance marketing to transform founders' visions into remarkable brands. Let's get in touch.
Jeff Woods – CEO of Woods Creative, leading brand and digital strategy with a focus on helping companies communicate with clarity and confidence.
"Design is how strategy becomes visible."
Jeff Woods, Creative Director
Meet with Jeff
Resources & Perspectives
All Resources
If you have a goal or even a dream, we have a way. Let's chat.
Book now on Calendly.
Check out Jeff on LinkedIn.
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