With 165 locations in every province and territory nationwide, Cineplex is one of North America's most extensive entertainment companies and the most prominent theatre operator in Canada.
Our relationship with Cineplex spans over a decade and includes the VIP brand launch, menu systems, ad design, photography, internal communications and training materials.
Menu Concepts
Cineplex is a dynamic brand that is forever testing and iterating new concepts for its customers. As they launched test kitchens and spin-off lounge concepts, we provided brand development and menu collateral.
Menu Design 2013–2015
We designed, developed and managed a printed menu system in two languages for twenty-five locations across Canada. Each menu highlighted unique products, pricing, content and images.
Menu Design 2015–2016
We designed, developed and managed a printed menu system in two languages for twenty-five locations across Canada. Each menu highlighted unique products, pricing, content and images.
"Woods produced highly effective internal communication tools that fundamentally changed how we launched new menu items, allowing unit-level staff greater confidence in execution and the organization’s ability to increase speed to market."
Jason Childress, CEO
Food Photography
We produced a comprehensive database of versatile and stylized food photography for various applications, including menu design, advertising campaigns, website and training materials.
