NewLeaf is a cannabis retail brand with a focus on the suburban market in Alberta. It was the largest retail brand —by locations— in Canada, with over twenty-five operational in time for legalization.
With an ambitious launch schedule and complex brand/advertising regulations, NewLeaf engaged Woods to bring a neighborhood-friendly retail brand to life.
Branding & Identity
We built conscientious, approachable brand focused on reshaping the cannabis narrative. Our work helped NewLeaf educate and empower the communities they serve.
Website Design
The NewLeaf Cannabis website promoted community engagement, offered educational resources for all interest levels and featured a digital menu board with product information and available inventory.
Social Media Management
With an approachable brand in place, we aligned the NewLeaf Cannabis brand with a thoughtful social media voice that focused on education, community and product awareness with content that media outlets could leverage.
Social Media Management