Homelink specializes in providing temporary accommodations for insurance carriers and their policyholders during times of need.
We helped them refresh their brand, creating a cohesive identity and digital presence that communicates care, trust, and reliability.
Deliverables
Logo Design
Brand Guide
Website Design
Identity
Logo Design
The Homelink logo reflects customer-centric thinking, inner-circle service, and employee empowerment.
Its clean, contemporary wordmark is approachable and distinctive, while bright, vibrant colors evoke calm, strength, and trust, placing both customers and employees at the heart of the brand.
Brand Guide
We created a comprehensive brand guide that captures Homelink’s vision and values. The document includes creative direction, brand statements, logo usage, typography, color palettes, and resources to ensure consistency across all communications.
Website Design
Starting from low-fidelity wireframes, we built a high-fidelity website that balances clarity with compassion. Designed for policyholders navigating difficult circumstances, the site offers reassurance through approachable design, humanized by hand-drawn sketches and handwritten details.
Identity
We extended the refreshed brand across a complete business suite, including stationery, presentation tools, and swag. Trade show booth setups and other branded assets reflect Homelink’s values while reinforcing a strong, consistent presence in every setting.
