Bloom Cultivation is a premium cannabis grower, producing high trade, niche strains of dried flower and oil extracts for the connoisseur market.
As a premium cannabis company with a sophisticated audience, we applied a refined approach to brand development, packaging and website design, which would reflect the quality of the Bloom products.
Branding & Identity
Bloom's audience has long been living in the shadows of the illicit cannabis market. The are looking for products that speak to their sophistication and create an authentic connection. We gave Bloom an aspirational brand that boldly emerged from shadows through our design and development process.
"When our brand image was crucial to our success in an exciting new industry, we knew exactly who to turn to for all our needs. The ideas presented by Woods were beyond our imagination and led to an incredibly successful campaign for our business."
Stephen Herman, Co-Founder
Packaging Design
Bloom created a new line of action-inspired dry flower cannabis. Our packaging design connected the new strains to their unique effects while respecting traditional naming conventions. The new naming system helped customers understand, select and purchase products based on the experience they're looking to achieve: Relax, Create, Amaze, Reflect.
Website Design
With a strong brand in place, we designed a website that brought contemporary cannabis lifestyle and Bloom's craft product line together seamlessly. The site offered an intuitive online experience that easily integrate ongoing product development and availability.
