Morphometrix is an innovative medical technology company developing life-saving diagnostic tools.
We partnered with their team to build a strong foundation for growth, delivering a full brand identity, a professional web presence, and a functional application. Together, these elements positioned Morphometrix to commercialize their groundbreaking product and bring it to market with confidence.
Branding & Identity
We crafted a brand system that made Morphometrix memorable and distinguished in a competitive healthcare space. The colorful logo with a custom typeface gave the company a distinctive look, while a complete business suite of assets ensured consistency across documents, presentations, and communications.
"The team at Woods is incredible. Their attention to detail and thoughtful design for both our brand and web application far exceeded our expectations. They have become central in our growth, and I can not recommend them highly enough."
Cory Gelmon, CEO
Website Design
We designed and developed a website rooted in the new brand identity. The site was built to be intuitive and easy to navigate, while showcasing the innovative capabilities of Morphometrix and communicating the life-changing impact of their technology.
UI/UX Design
In alignment with other brand tactics, we designed the Morphometrix app to guide technicians through ultrasound upload, tissue targeting and scan analytics in a responsive interface that's quick to learn and easy to use.
